Rameen Ghafoor

🧭 Project Overview​

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The client needed a digital system to handle the entire lifecycle of tax-excise IDs for regulated goods such as:

• Alcoholic beverages

• Cement products

• Other excisable items

The system needed to:

• Be secure and compliant

• Handle multiple stakeholders and roles

• Manage the lifecycle from program creation → active assignment → role routing → completion

 

👤 My Role

 

As the Product Designer, I worked directly with:

• Backend/Frontend Engineers

• Security & Compliance Specialists

• CTO & other Project Stakeholders

• QA

I was responsible for:

• Product selection experience

• Quantity input and live pricing logic

• Cart management

• Registration and order flow

• User story writing and hand-off to developers

• Conducting user interviews

• Create demo videos for clients with voice-overs

• Creating prototypes from the ideation phase to the testing phase.

• Talking to clients

• Collaboration across teams like developers, QA, leadership and customers

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🔧 Tools

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• Adobe XD

• Atlassian

• Aha

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🧩 Key Design Challenges

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• Mapping real-world tax processes into a digital lifecycle model

• Handling multiple user types with varying privileges

• Designing interfaces that balance clarity with regulatory constraints

• Avoiding cognitive overload in record-heavy views

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🔍 My Process & Contribution

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1. Understanding the Domain & Stakeholders

 

• I began by aligning with key stakeholders — product owners, engineers, and compliance leads — to understand the excise taxation lifecycle and user needs across roles (Admins, Managers, Operators, etc.).

• Mapped the end-to-end process from program creation to completion

• Identified bottlenecks in role management and record traceability

• Interviewed internal users to understand daily tasks and permission pain points

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2. Mapping the Core UX Flow

Once the domain was clear, I defined the high-level experience flow: Program Creation → Review & Approval → Role-Based Assignment → Operation & Audit

This guided the design of:

• Progressive data entry forms

• Review-before-submit flows

• Program selection dashboards

• Role creation and privilege mapping UIs

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3. Wireframing & Layout Exploration

For each major module (Programs, Roles, Users, Privileges), I:

• Created wireframes to define information structure and interaction patterns

• Designed UI tables with sorting, filters, and clear status indicators

• Simplified forms to reduce errors and highlight required fields

• Used real data examples to test layout edge cases

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4. Interaction Design & RBAC Logic

I designed with RBAC constraints in mind, ensuring:

• Only authorized users could see or interact with certain components

• Status toggles, multi-role selectors, and privilege checklists were clear and predictable

• Created visual cues for assignment status, activity tracking, and ownership

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5. Prototyping & Feedback

I shared early interactive prototypes with stakeholders to validate:

• User clarity when creating/assigning roles

• System visibility when selecting programs

• Error prevention before form submission

I adjusted flow friction points and clarified button behaviors (e.g. Cancel vs Done vs Submit) based on feedback.

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6. Delivery & Design Handoff

 

• Final UI specs and components were documented and handed off to devs

• Worked with engineering to ensure spacing, table behavior, and field validation were implemented correctly

• Supported QA in testing edge cases (e.g. blank roles, deactivated users, logo uploads)

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📊 Results & Feedback

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• ✅ Enabled secure multi-role access across 8+ major global brands through a flexible RBAC framework

• 🧠 Improved data entry accuracy by introducing a structured review-and-confirmation step before submission

• ⏱ Reduced program assignment turnaround time by ~40%, streamlining the onboarding of new brands into the system

• 🔐 Strengthened compliance and auditability with clearly defined user permissions and status tracking

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💡 Learnings & Reflections

 

• This project reinforced the importance of scalable information design in enterprise products — especially when users have sharply different roles and responsibilities. Designing around security constraints while maintaining usability was a key learning.

• If I did this again:

  • I'd push for more visual dashboards for audit/summary access

  • Integrate filtering and bulk actions earlier in privilege/user tables

  • Leverage user testing with real stakeholders earlier to validate flows